of people, and more important, businesses back to the city and revived the city. >> he came on the show many, many times, and as a live long democrat, he was still always just calling it like he saw it. that was the fascinating thing. he was gutsy, and if he thought anybody from either side of the aisle did something wrong, he called it out. >> you know, one of those people who even when you disagreed with him, plenty of times i disagreed with him on particular points, more liberal than i was, but even when you disagreed, you loved the guy. you stilled loved him, an example of what we lost in this country, being able to really like and still admire people with whom you disagree. >> ed koch did incredible things for the city. people were down on new york back then, david. they wanted us to fail. we were in the rears in many regards with the financial situation, but he and a guy they hooked up with to create bonds

that saved this city, and that's why today outside our news corporation building, we fly the flags at half staff. >> he was a very big, lovable personality, and the world is a smaller place without him. >> "money" with melissa francis is next. we hope you have a lovely weekend. ♪ melissa: i'm melissa francis. two words, senator heraldo, dipping his toe in a potential u.s. senate run. the answer to restoring fiscal sanity in washington? the man, the myth, and the legend is here to respond. plus, 13 states look at hiking minimum wage. they may get more than they bargainedded for. will it cost workers their jobs?

we'll crunch the numbers. a toy empire built without spending a dime on commercials. your kids are like mine, they are the biggest things since legos all through the power of youtube. the ceo joins us to explain his genius strategy. even when they say it's not, it's always about "money." ♪ first, today's market moment, the january jobs report and strong u.s. manufacturing data helped spark a big rally for stocks. the s&p 500 posted its fifth straight weekly gain, but it is the dow that stole the show today without question. blue chip soared 149 points, closing above 14,000 for the first time since october 12th of 2007. the dow is just 155 points away from hitting its all time

closing high. can you believe that? all right, we start tonight with one of our own, host of the fox show, he's weighing on a republican bid, a republican bid, for the senate race in new jersey. he's not the first tv host to jump into the political arena, of course, and he's here to talk about the fiscally conservativivity. welcome to the show. you're running as a republican? >> i've been a republican since i moved to new jersey in 1989. melissa: i feel you're a liberal guy. >> i'm a progressive, liberal guy, but when i was growing up, you know, republicans were all parts of the ideological spectrum. they were the conservative, the socially conservative, the moderates, but people like nelson rockefeller, the governor in new york. john lindsey, the mayor. the senator, the left republican elected in new new jersey for te united states senate. 1972, 40 years ago. anyone running under the g.o.p.

banner in new jersey needs a different idea than the republican platform that doomed mitt romney in 2012. melissa: it's a terrible time to be a republican. i don't know if they told you that. it's a rough label. >> the activists who took control of the party were able to put a plank in there denying gay people the right to get married, abortion, no exemptions from the prohibition against abortion, even rain -- rape and incest and life of the mother. on immigration, my goodness, why would an asian person vote for the republican party when the language, the anti-immigration language is so obnoxious and so unnecessary so while you mention fiscal conservatism, i endorsed the romney-ryan platform because i thought it was best for america. with printing money, seeding the

seeds of a fiscal cat tas -- catastrophe, but if that's what we care about as republicans, that's traditionally what we care about, why with rethe policemen of other people's private lives. melissa: do you think you're too liberal for republicans to vote for you on a social basis in new jersey? >> depends which republicans you talk about. remember, melissa, the premise here, new jersey, new york, and you look at scott brown in massachusetts, these are not the deep south brand of republicans. these are not the people who insist on telling you how you live and what's right and what's wrong. i have no intention telling people what's right and wrong, but telling people, a libertarian, borrowing a bit from both john stossel and andrew napolitano. live and let live.

they are allowing unions to stomp on them, negotiating contracts that are not fiscally sound, restricting the future. that's the best argument for republicans. melissa: when you talk on fiscal policies, saying the feds prime job is caring for citizens in dire straights, that's something you said awhile ago. that's not the prime job. >> the federal government. melissa: okay. >> the social safety net is a key job, not the fed. the fed's job is to keep us relatively solvent. melissa: meant the federal government. >> meant the government. melissa: prime job is caring for citizens in dire straights, not just the law and infrastructure in the country? >> well, i don't remember when i said that, but i stand by it if i said it. philosophically, no problem with the con cement of a compassionate government. i differ from democrats in that

i think they destroyed the work ethic in a huge segment of our population by social programs that, for instance, force people not to get married because if they get married, then the father is financially responsible for the child he brings into the world. better not to get married in the -- this is the reaction to the democratic social program, don't get marry, then you get welfare and all the other programs. it's not welfare anymore, but you know what it is. i would do it the op -- i would have social programs designed, and it's not social engineering, but to keep people together. i insist there be a father's name on every birth certificate. i call that geraldo's law. there's a long way between now and november if i decide to do that. melissa: on a scale of one to money, what's the odds you jump in?

money's like five, but it's money. >> i say a three. melissa: really? that's a big one. all right. you think you can take booker if he runs? >> i'll challenge him in every nook and cranny of new jersey, not seed any vote to him, not the african-american vote, not the latino vote, campaigning in spanish and english, contest him, and appeal to immigrant strivers, people who, like my dad, came with nothing and built a live. melissa: i live in new york and vote for you any way. thanks so much for coming on. >> my pleasure. melissa: of course, catch him on the fox news channel saturday and sunday at 10 p.m.. don't miss it. turning now to jobs. the dow soaring over the 14,000 mark today, even though they the economy added just a modest 157,000 jobs in january. the unemployment rate rose to 7.9%. it is the first time the dow has been above 14,000 in more than five years. here to make sense of it all is

our money power peter, my favorite economist, university of maryland professor, and investment strategist, david, and kris tin powers, a fox news political analyst. did i say "kris tin" again? it's a mental thing. kirsten. starting with you because i messed it up. what do you think of the jobs report? >> i forgive you. it's nothing to get excited about, but it's good in the sense there's nothing terrible in it. that's sad that's what we've come to, but the long term unemployed are a million less this time than this time last year, and that shows a trend in the right direction so i think, like i said, i'm not flipping over it, but it's something that we can feel good about. melissa: peter, you point out that one of the reasons why the unemployment rate is not higher is because even more people stopped looking for a job that

found it. people gave up and went away. >> absolutely. on top of that, the elderly, people over 65, their participation rate is high meaning the prime working age group, things are worse than the numbers say. part of what's going on as the president is making so many college loans available, taking them out of the labor market to go to graduate school. sooner or later, that comes home to roost, folks in their 20s will have not have jobs but huge loans. this job market is not healthy. this is what we have to look forward to at best. melissa: yeah, so, david, people asked me all day long, why is the stock market soaring above 14,000 if the jobs report is bylaw. the answer is the fed; right? >> the amount of money printing that's going on, the u.s. fed, european central bank, japanese bank, bank of england, it's worldwide, liquidity rising, but

there's a different take on the jobs report encouraged by things @%see in there, and there are structural improvementings. for instance, the job gains we see in housing and construction are not huge, but they are moving in the right direction. we're seeing job gains in the energy producing fields. you know, energy is going through a real renaissance from a production standpoint here in the u.s.. that's a tail wind, i think, to future employment, and p so i think there's a few areas of the economy that might surprise people that are doing well, you know, energy, housing, manufacturing is getting better because the labor differential in the u.s. is improving. i'm encouraged by what i'm seeing by that side of the economy. melissa: when you hear there's, you know, one of the things that's helping in the economy are jobs in the energy sector, are you worried that might slow down? >> why would it sell down? melissa: because of more regulation, you know, the president has said he's going to

focus on climate change, and when i hear something like that, that means cracking down on fracking and shale which is a booming industry in the country now, and environmentalists don't like. >> well, first of all, very little seems to happen in washington so i wouldn't worry too much -- melissa: that's true. >> about anything actually happening on that front. you know, i think even immigration, which seemed to be a slam dunk, is starting to look like it's becoming pretty difficult getting any kind of reform plan together so, look, i don't think the president -- i say this all the time, and people roll their eyes who don't like the president, but i don't think he's invested in destroying the economy. i think there is a balance at looking at these things. is there way to a address climate change, but isn't harmful to businesses, and that's, i think, what the president will weigh when he's looking at any kind of regulation. melissa: peter, do you agree with that? >> no, i don't. i think the president is fairly insensitive to business when it comes to regulation.

i do see good points in the jobs report, but, unfortunately, one of the fastest growing areas is health care, and that's mandates and the fact that the government, federal and states, pay more than half of the cost of the health care so there's a growth of the public sector there. you know, overall, i'm not particularly optimistic. i think this is about what we can hope for. unfortunately, we need 400,000 jobs a month, not the 185,000 to 190,000 we had in 2012 to get unemployment down to an acceptable level. melissa: thanks to all of you. have a great weekend. >> thank you. >> thank you. melissa: suicide bomber strikes the u.s. embassy in turkey. what can be done to stop the next big attack on u.s. interests abroad? we'll explain that. nine states hiked minimum wage this year with more ready to follow. could that bring a wave of pink slips to current workers? we'll crunch the numbers straight ahead. more "money" straight ahead. ♪

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♪ melissa: at least two dead in an attack outside the u.s. embassy in turkey today, a suicide bomber blew himself up in front of the embassy killing a turkish security guard. it's described as a terrorist attack.

turkey's prime minister describing the member of a far left militant group. is the u.s. becoming more of a target in the region? i'm joined by peter brooks, heritage foundation, senior fellow for international security affairs. welcome to the show. what do you think of this? >> good to be with you. a tragic event, obviously, reminding us of the troubles going on in that part of the world, whether you talk about syria, turkey, iran, i mean, the middle east is an important place, volatile, and we have to pay attention to it. melissa: it is, but, you know, turkey is a popular tourist destination. it's not one of the places we think of as being such a target for americans. does this maybe represent a shift that things are getting more serious? >> well, look, the situation in syria, i think, is related. whether this group is, you know, we don't know the real motives. this is still breaking news, melissa. we have to learn more, but my sense is a lot of this goes back to syriament i mean, this is something that's been going on for almost two years, more than

60,000 dead. how many just displaced persons, i don't know, a million or so. it's rattling all the governments in the region, and i think whether you say some people say it's related to the group being anti-american, anti-nato, american forces in turkey to protect turkey with missile defenses, but that's back to syria again, protecting them from syria. the policy in syria, i think, is a failure, certainly failing, and i think it may be, in some way, related to that. melissa: begs to question what do we have to do differently in syria, then? >> should have thought about that a long time ago, and i and others said there's a lot to do other than putting boots on the ground going back two years now. the situation is getting worse and worse. the israelis were involved in something the other day. this situation is spilling over the borders. we could have, you know, early on, we could have backed some groups we thought we could support. that was critically important, and then possibly arm them if they are the sort of people we

can support. unfortunately, we waited and waitedded, didn't have good intelligence what was going on in that, couldn't find who to back, and right now, there's very important country in a situation that certainly may not go in our direction. we could have either al-qaeda in there or there's islamists, the iran is in there, hezbollah is in there, and i don't think we're shaping the future of syria the way we should be, and potentially could be, even short of putting american troops on the ground. melissa: what's that mean? what do you suggest we do? i understand we've done wrong. what's your recommendation today? >> i'm on the record on this, and say things we should have, shaped an opposition, formed opposition -- melissa: but what can we do now? what will we do now? >> the same thing. we're way behind the power curve. this is difficult. there's psychological operations, cyber operations. we could be recruiting, you know, the generals away from syria. all things we certainly could be doing in terms of trying to

shift it and shape it. now, there's no guarantee it's going in our direction, but the fat of the matter is that being reactive, i think, is much less fortuitous for us than being proactive. melissa: if we don't do those things, where's the situation go from here? >> think about it. you know, there's chemical weapons that could fall into the wrong hands. you see what's going on in north africa, mali, that could happen, and it could certainly happen in syria. you know, the war has already spilled over the borders in many ways, but it could get worse, destabilize turkey, and nato allies, and israel is in that part of the world, and there's differences between israel and syria, lebanon, the fiche of iran. syria is an important ally, and they need the partners across the middle east to move its agenda forward. you have other countries in saudi arabia and qatar in there. there's a lot going on.

obviously, the assad regime is anti-american. they fought and killed american soldiers in the past. this is no friend of ours, but it's stray teemingically located, and we need things to move in our direction and protect and advance our interests. melissa: absolutely. peter brooks, thanks so much for coming on the show. >> thanks for having me. melissa: 32 people confirmed dead following a blast in mexico city. an explosion rocked the head quarters of pemex, the state oil giant, yesterday afternoon. crews are still scrambling to find survivors in the rubble. officials are unsure what specifically caused the explosion. steven chu is stepping down, served since the beginning of the first obama administration. she -- he says he'll stay in office past the end of the month to help the white house find his successor. oil futures climbed, and strong

u.s. manufacturing data, crude fell to $97.77 for the week and rose 2%. all right. coming up, states across the u.s. pushing to hike minimum wage, but businesses could slash payrolls to return the favor. breaking it down in the number crunch. plus, another nightmare looming for boeing. 23,000 of the engineers could be going on strike on top of the dreamliner fiasco. can it avoid a financial crash landing? we got the details. can you ever have too much "money"? ♪ all stations come over to mission a for a final go.

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in connectionin connectionincre. could this raise unemployment? with me to crunch the numbers, welcome to the show, steve. now, this is my reaction of raising the minimum wage, which sounds great, raise wages for workers b u feel, you know, places only have a certain amount of income to spend on labor, and they'll fire workers or raise the prices; right? >> it's one of the most studied issues in the world economically, and the vast majority of studies show when you raise minimum raise, you destroy low wage jobs, mostly for teenagers, and the reason you do that, of course, is because government can tell a business you need to raise, you know, your rates, but it can't -- they are not giving them the money to do it. the money comes from somewhere. melissa: not out of thin airment for example, we went ahead to crawnch the number, the example of mcdonald's, a place where

you see minimum wage in effect. looking at maryland. maryland is a place they want to raise it dire straights $2.75. that's considered. >> that's a lot. melissa: yeah, that's a lot. we crunched through all the numbers. if you had to do that per hour, look at how many employees they have, look at the outlay of money, and a typical store has to fire seven workers in order to have the same labor costs. do you think that's what they would do? >> well, you know, there's only so much money to go around. fran cell phone -- franchises most don't have that support. the index of hiring for small businesses in january, small businesses are still net firing more people than they are hiring. they are still -- melissa: i didn't realize that. >> yes, exactly. this is really a difficult type. what ultimately raises the minimum wage? economic growth. melissa: right. >> in north dakota, which is, of course, booming right now,

walmart is paying $17 an hour for new employees. because they have to. melissa: right. whenever i have this conversation with people who are in favor of it, they say, well, they raise the price, and people are happy to pay a higher price because they know that the workers are getting more of the money and are doing better m i don't know if i bay that. but in this case in particular, the example, a straightforward math of maryland raising $2.75. you have to raise the price of a big mac to $5.57, a 42% increase in price. do you think people mind seeing the price go up that much? liberals always say they wouldn't mind. they want to see the workers have a 4r*eu6ing wage. >> we know the answer to the question, and if people happily pay more, they wouldn't buy clothes made in china over overseas. i was reporting in the 1990s, for instance, on the buy american movement in american stores where even walmart had a

section of american clothes and abandoned it because people did not buy. they bought on price. i mean, it's politically popular. people in polls say i'll do it, but they don't actually vote with their money that way. melissa: in the abstract -- >> especially now. melissa: at the same time, when people say it's not o -- a living wage, even if you work 50 hours a week, you are making $18,000 a year. that's not really enough to live on. the answer is grow the whole economy. >> well, that's true. there's also a couple other answers. the vast majority of people who earn minimum wage are third or fourth earners. they are not heads of households, and they are basically teens and so forth, but in the case where you do have heads of household earnings just that little, we have other ways of helping them. most important way is the earned income tax credit saying if you're working full time and you're only earning this much money, we, the government, give

you more subsidy to reward you for working and get you to continue working. you only get it if you work until you're to the point where you aren't anymore. the problem with that is policies have to put that money aside in the budget to pay for it. it's easier to say, raise the minimum wage. melissa: doesn't have the same impact. steve, thank you for coming on. >> my pleasure. melissa: is raising the minimum wage a good or bad idea? your responses were mixed, but more think it's a bad idea than a good one. maybe you did the math with me. we want to hear from more of you. like us on facebook or follow me on twitter. okay, things could go from bad to worse for boeing. 23,000 of its engineering may go on strike, and the build 787 dreamliner debacle could be soaring. can they pull out of the financial tail spin? details next. if your kids are like my two

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♪ melissa: wow, more bad news for boeing. as if they have not had enough issues lately, thousands of union members could be going on strike in little as three weekings. on top of that, now the dreamliner's biggest customer will seek damages from boeing for the cancellations and other costs associated with the grounding of the 787. it is a big mess for the airplane manufacturer, and aviation security analyst joining us now with what it means to the bottom line. i cannot believe they are facing this strike issue right now. i can't think of a worse time. >> there probably is not a worse time, but remember you have to bargain up to the last minute. both sides know that. there's a 90% chance, 95% chance they'll come to a settlement more than likely. melissa: do you think the union has leverage because there's

other problems, or does it not make a difference? >> probably have more leverage, no question about it, but the first priority is the company. they are not going to do anything to torpedo their employment of the companies, but bargain hard like the company is, but they'll get a settlement. melissa: i don't know. you said they won't do anything, talk to hostess about that. the unions held the ground, forced the company into bankruptcy, everybody lost their job, and the company sells assets, and, you know, they are fine, but the workers aren't. >> well, we're a long way from hostess with a lot of unions, but in the case of boeing, remember, they got a thouuand 737s on horde, this line is producing aircraft. it's not the only game in town for boeing with the 787. i don't think, you know, the unions are out to kill them. this is a very different situation.

melissa: turning back to the 787 problem. the airways saying they are going to sue because of the grounding of the flights and money lost. right now, it's a small number in the boeing sense. it's looking at $15 million, but it seems like it's just the beginning. what do you think the cost could be to boeing for everything that's going on? >> oh, hundreds of millions. there's no question. i mean, the $15 million, the cockpit probably cost more than that on one of these airplanes. that's not the issue. it's the damage later on. how about the suppliers who maybe are not producing if this goes on? you have other airlines out there not getting the airplanes. you know the airplanes come off the production line down in charleston, no one's writing a check for them right now. those are issues. it's not terminal to boeing, but it's a problem. melissa: if the airlines sue boeing because they have to cancel flights, change equipment, or have problems, if it turns out it's the fault of a supplier like the battery maker, can boeing then go back and sue that supplier for the money?

>> i don't think they even need to call a lawyer, just go to the supplier and start writing checks or you'll never work in this town again. melissa: great points. are they close to a solution? the earnings call for beau, the ceo says we are getting closer, but the ntsb says they have no idea, we're not closer. what do you think? >> well, this is unique. we had airliners introduced over the last 70 years, some blow up in the sky when they are new, others have wings fall off. this is an airplane with no structural problems. it's a battery issue. met all the performance requirements and expectations. we've never had a situation where we have something as small as a battery. we don't know what's causing the problem. we don't have a fix for it. i don't know where it's going to go from here, but i think this might be one of the things that they are not going to be able to find and just replace batteries to say we fixed it. melissa: yeah, mike, thank you for coming on.

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♪ melissa: they are having a blast. all right, it's a sure sign of the times. companies bypassing traditional advertising like commercials relying on the internet to sell products. this is a company i had never heard of until my computer savvy kids were hooked on youtube of all things. they are going against the grain, took the toys out of big box retailers like toys "r" us and target, and they spend nothing on commercial advertising. nothing. zero, nadda. it's genius if it works. paul, the founder and ceo of rocken box.

this is amazing. i bet every adult doesn't realize this is how kids look for toys right now. i mean, i have a 2 and a 6-year-old, and when they see friends with a toy, they come home, and the 6-year-old kid types it into youtube, and they want to watch the videos on youtube and explore the toy before they buy it. it's a new phenomena. >> yeah. advertising on youtube is new, and able to make our videos, so much fun and easy is new too with the equipment and small amount of space we have to dedicate it to in the offices. melissa: but how does a production cost compare? because, i mean, your videos are very elaborate. it's not like you are sitting there shooting someone, billing, and playing with the toy. it is like you shot a commercial, although, they are much longer, at the same time, obviously, you don't pay to be on youtube; right? did you pay for that channel? >> the channel does not cost us a thing, but when we sponsor the videos, it does. we're looking for a child that

likes to watch trash trucks or bulldozers, and and we have a video sponsored over on the side, and that's how they find the channel to begin with. the production costs, once we built the stage, we use interns from local universities, and we have one employee part-time that works on the content, and with today's equipment and how much these young people know about video, it costs almost nothing to produce these wonderful, fun videos. melissa: you've gone to almost zero to on your advertising costs, and you also pulled out, this is interesting, pulled out of toys "r" us and targts. you're on the internet and sell directly to families. why did you decide to do that? >> well, most of the sales were through specialty toy retailers, and all of those chains collapsed with most of the independent retailers, and so the whole business model for doing manufacturers reps and going to trade shows didn't make

sense anymore. we decided to see if we could remake ourselves as a direct marketing company. melissa: even toys "r" us or target, a central place for toys, and you're not a tiny company. all the parents i know know about you. you seem to have a big percentage of the market. doesn't make sense to be in target or toys "r" us? >> well, people tend not to buy it unless they have seen a demonstration, and it used to be the stores would support our demonstration tables and keep them running and fixing them, but they didn't want to do it anymore, just a traditional advertising model so we demonstrate on the internet now. it's easier. we have wonderful videos, youtube, our welcomes, and people can see what it's about, and it just works great. melissa: it's working for you guys. you say business and sales grew by 25 #% last year. i imagine your mar gyp is better as long as sales grow because you cut out the middleman, not giving a percentage to the stores, not spending machine on advertising. do you think toys are the only

industry this works? where kids go online to look at the products? does it apply to other kinds of businesses? >> yeah, i think this will work for lots of niche manufacturers because it allows you to target so carefully who you want to talk to. if you're on youtube and watching music videos, our sponsored videos will not show up, but if you watch trash trucks, they show up every time. as manufacturers figure out exactly who they want to talk to, they pick a video motiff and advertise against it. i wanted to show you, your kids are familiar with the portion of the system that's for older kids, but we make the world's greatest preschool blocks too. i wanted to show those to you too as well. melissa: okay. do you have them there? real quick? >> i do. this is typical, looks like a duplo or a simple block, but just like the regular construction system, what we do is engineering stuff where the kids build really, really cool models which is compatible with

the system your boys play with, and it moves on up. melissa: all right, you are good at marketing and advertising. you threw that in there as we tried to get away. paul, thanks for coming on, we appreciate it. >> thank you, melissa. melissa: a real marketer; right? beyonce steps up to sing big time over schools everyone on her national anthem misstep. more "money" straight ahead. ♪ and the home of the brave

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♪ melissa: it is time now for a little friday fine with "spare change." today we are joined by fox news contributor and united adviser chief market strategist. thanks to both of you for coming on. happy friday. let's get right to wait. george w. sold his pickup truck for a whopping $300,000 in an auction with proceeds going to a military charity. it is a 2009 ford f-150 super group which according to kelley blue book is only worth 30,000. he sure did find the passenger side air bag panel for the new owner which was nice. would you pay this much for a truck? it is a nice truck. >> a little fuzzy math. does the truck actually come with the president?

to see drive you around? also, the airbag panel being signed, that's kind of weird. [laughter] >> you know what, they raised a ton of money. this foundation is fabulous. there the ones who bought the truck, and they provide housing for military family members when their loved ones are in the hospital so that they can stay nearby. melissa: so you would have to pay that for the truck. >> even more. melissa: really? i'm impressed. moving on, have you heard about the scandal? former nfl quarterback father love child with a production assistant back in 2005. today we learned you did not tell anyone except his wife. keeping the affair and the millions and pay out money in secret from the cbs sports boss, even his agent to he has worked with for more than 30 years. even the cbs just won the bid yesterday, the network says his job is not in jeopardy and he will play his usual role as a sportscaster for the big game on sunday. who cares?

first of all, it is a shocker that a professional athletes, especially and someone is getting someone on this side. that never happens. i mean, but it just goes to show that money cannot buy you love. it certainly can't keep secrets. oops. >> here is the weird thing. if you look back at his career, i'm shocked. he spent most of his time over the last couple of years in the shotgun, not under center. if you get that. >> okay. melissa: that is where you're going. that is -- you worked on that. >> oh, my goodness. >> a little sign. melissa: right. >> cbs. melissa: who cares? is this anyone's business? key is a sportscaster. wire we talking about this? >> i wonder if the mother will have legal problems. legal disclaimers that she did not know who the father was. melissa: interesting. >> an all-time along showing pictures of him, too.

melissa: i don't know. moving on to another admission. officially at ms. to submitting for gillette sank to the national anthem . she sure show everyone that it is not because it is not have the chops. ♪ melissa: you have to love her, right? after belting it out, beyonce asked reporters if they have any questions and assured everyone that she will absolutely be singing live on sunday at the super bowl. it does this become bigger than it should have been? >> i think so. like you said, she did a good job. it is all about the performance. she pulled it off pretty well because there was some doubt about this, and everybody kind of backdrop. the point is, everyone get so fired up. it is not that big a deal. it is no millions and millions. melissa: we all know she has a fantastic.

-- voice. but it is -- an inauguration, once-in-a-lifetime thing. all about being genuine. she can do it without question, but that is why does she would do it in the first place. i don't know. [laughter] >> all the time. melissa: all the time, but i don't know. >> that is a good point. exactly. washington and the performers. it's perfect. melissa: this is a genius with to handle it from whatever marketing person told her to come out and shut everybody up by doing this, that is a genius and then to say if you have any question. she really should everyone down and that the focus back on her. now when she goes out there at halftime she has taken the story away. very smart. after the successful partnership between garridos and taco bell with the burrito local taco, now they are changing things up. coming out with a taco bell flavored chips. two different flavors in one bag. one is not show cheese and the other is talk of flavor. it is the perfect cross over.

>> where are the margarita flavored? melissa: yes. well, they do have those lime flavored chips. the margarita idea. >> the taco is good. you had it. but the people go to the grocery store and garlic in the chip pile, so which one? whenever the flavors are. no, i want the taco bell flavored. you want something that tastes like that? >> you might. melissa: i don't know. are you a big fan? go there all the time? >> i used to. now i can't. my metabolism has slowed down and i have to watch where i eat, but again, i don't think that flavor is enticing. melissa: yes. they're talking about waiting on line. right there. all right. before we have dealt, tom sullivan has a few words about people talking about and not talking about any more. >> two big stories getting does this week